HAY RIVER & AREA MÉTIS LOCAL #51

About the company

Hay River & Area Métis Local #51 represents and advocates for the Métis community in Hay River, Northwest Territories. The council is crucial in preserving Métis heritage, supporting governance initiatives, and advancing Indigenous rights.

They required a well-structured and visually compelling website to serve as an information hub for governance, land claims, and community programs.

Services:

Research and Content Generation
Information Architecture and Sitemap
Website Development
Search Engine Optimization
Creative Design
Website Main

PHASE 1

Prototyping

Before approaching GTM Canada, the Hay River & Area Métis Local #51 faced challenges with its digital presence. They needed a website communicating its governance initiatives, historical background, and community programs while ensuring easy access to essential resources.

Our primary focus was to create a platform that reflects their identity, values, and impact. The goal was to develop a site that not only provided information but also fostered engagement with the community

We aimed for a seamless and structured content experience that would allow users to explore Hay River & Area Métis Local #51’s work beyond static pages.

PHASE 2

Information Architecture & Style

A significant part of the website’s redevelopment was ensuring users could quickly find the needed information. We designed a sitemap that logically organized governance resources, historical archives, community initiatives, and news updates.

Additionally, we implemented SEO strategies to optimize the website for search engines. By researching relevant search queries, structuring content effectively, and continuously monitoring performance, we improved the site’s visibility, helping more people discover their work.

PHASE 3

Website
Development & SEO

Hay River & Area Métis Local #51’s work spans crucial governance matters, making it essential for their website to be both visually appealing and highly functional. We developed a responsive WordPress website that adapts seamlessly to different devices, ensuring accessibility for all users.

PHASE 4

Ongoing Maintenance & Support

A website is never a one-time project—it evolves with the organization. Our partnership with Hay River & Area Métis Local #51 extends beyond development as we provide regular updates, security checks, and content support.

This ensures the website remains current, secure, and fully operational as its initiatives expand with continuous 1st-page search engine rankings.

PHASE 5

Bringing It All Together

The new Hay River & Area Métis Local #51 website is essential for governance, community engagement, and historic preservation. Visitors can now easily access governance information, explore Métis history, stay updated on community programs, and connect with their initiatives.

With a modern yet culturally authentic design, strategic SEO implementation, and seamless functionality, the website successfully reflects HRMGC’s mission and is a reliable resource for its community.