Noksana Mushing is a Dog-Sled and Snowmobile Tour organization from Tuktoyaktuk, Inuvik Region, NWT, Canada.
Services:
Web Design
Content Architechture
Advertising
Search Engine Optimization
PHASE 1
Prototyping
A few years before contacting us, Noksana Mushing had started their business operations in the snowed landscape of the North. They had a website then, but it could have been more responsive and effective! The target audience of these thrilling snow tours could not be helped to complete any booking or get updated information as they go!
Their site needed to reflect who they are, what they do, and the fantastic snow experience they offer their guests. They needed a complete website redesign. The big focus for this project was to create a more multifaceted approach to their offering, helping visitors explore their work through a more storytelling style using initiatives and impact rather than straight-up services. Our goal was to provide a more profound content experience and better overall structure to help that content get discovered.
PHASE 2
Style
A large part of Noksana Mushing’s new design was updating the look and feel of their content for a more modern and professional aesthetic. This included utilizing dark and white space for a striking contrast and vivid accents to lead the eye to navigation, essential information, and conversion points of their bookings.
PHASE 3
SEO
We had to work in-depth on the search queries related to the tours and locations that Noksana Mushing is covering. Along with continuous updates and analytical support, the website gets higher rankings in the search engines, with the desired web traffic conversion.
Additionally, we implemented SEO strategies to optimize the website for search engines. By researching relevant search queries, structuring content effectively, and continuously monitoring performance, we improved the site’s visibility, helping more people discover their work.
PHASE 4
PRINT ADVERTISEMENT
Noksana Mushing’s Dog-Sled and Snowmobile tours are one of the most popular events in the summer time of the North these days. To enhance the reach to the target audience, we designed in-flight advertisements for their tours. The advertisement was featured in all the leading airlines in the targeted locations of the entity.
PHASE 5
Bringing It All Together
The new Noksana Mushing website captures the target audience’s magnetism and their tours’ lifetime snowed experience! Visitors can view the details of the times, as well as the availability of the tours, price packages, and convenience of the winter garments.
Meanwhile, visitors can discover upcoming events, and the new WordPress CMS is highly flexible for their team to add and edit content as their needs grow and they’re already seeing a strong conversion rate. The project was so successful as per the requests of Noksana, and we hope to work with Noksana Mushing’s team providing IT and Creative Services in the coming days.
